Senior Marketing Executive

Date: Nov 30, 2022

Location: Kuala Lumpur, MY

Genting Malaysia Berhad

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.

With over 50 years of experience and milestones, Genting Malaysia is currently expanding and transforming Resorts World Genting into the leading tourism and entertainment hub via the Genting Integrated Resort Transformation Plan. Under this plan, flagship projects include Skytropolis Indoor Theme Park, the outdoor theme park - Genting SkyWorlds - and the adjacent shopping complex - SkyAvenue, which houses some of the most prestigious lifestyle brands from around the world.  The plaza also features a state-of-the-art cable car system, which connects SkyAvenue to the mid-hill Genting Highlands Premium Outlets, carrying up to 3,600 passengers per hour per way.

If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

Job Description

  • Managing reviews on company’s social media profiles & third party websites
  • Social care for our customers to handle inquiries which comes through our social media channels
  • Ability to ideate, plan, execute & monitoring of social media campaigns
  • To be in the know of mobile trends and customer experiences
  • Generating publicity through creative social media marketing campaign
  • Creating strategies to increase traffic flow to the corporate website
  • Building and managing the company's social media profiles and presence, including Facebook, Tik Tok Twitter, LinkedIn, Instagram, Corporate Blog, etc.
  • Developing analytics reports and collating data from social media, presenting analysis of campaigns and trends.
  • Creating shareable content (written, visual, video) appropriate for specific networks to both spread our brand and our content and links
  • Listening and engaging in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don't yet know us
  • Working alongside other marketers and content producers to help distribute content that educates and entertains our audience
  • Driving consistent, relevant traffic and leads from our social network presence
  • Developing and implementing a strategy / proactive process of capturing customer online reviews.
  • Monitoring trends in online community channels, trends and applications, competition and be aware of market changes and development.
  • Actively be responsible with customer engagement, customer response and crisis management where necessary.
  • Liaising with agencies, media agencies, designers, working partners, collaboration companies etc.


Job Requirements

  • Candidate must possess with at least a Diploma, or Degree in Marketing, Mass Communication or equivalent.
  • Minimum 2-3 years working experience in media buying, social media marketing, content building & handling of company social media (Website, Facebook, Instagram, Tik Tok Twitter, YouTube etc).
  • Knowledgeable in mainstream advertising and social media paid media campaigns.
  • Possess excellent writing skills, video and creative editing and producing content for social media.
  • Experience in using social listening tools & familiar with social media reporting.
  • Able to communicate fluently in Bahasa Malaysia, English and Mandarin (especially in writing).
  • Computer literate and has good working knowledge on social media mechanism and apps development and functions.
  • Creative thinker and problem solver.

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!

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