Manager - Marketing

Genting Malaysia Berhad

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.
 
With decades of experience and milestones, Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.

If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

Marketing Manager, F&B and Hotel (Resort Scale)

Overview
We are seeking a seasoned, strategic F&B and Hotel Marketing Manager to oversee the brand positioning, large-scale campaign planning, and promotional strategy for our extensive resort portfolio, encompassing 10,000+ rooms and over 50 owned Food & Beverage outlets. The ideal candidate is a strategic leader with proven experience managing marketing for a large-scale resort or multi-unit hospitality operation. This role emphasizes branding, planning, analytics, and coordination with various stakeholders, plus support for HR's recruitment communication needs.

Key Responsibilities

1. Brand Strategy and Large-Scale Campaign Management
• Brand Strategy and Management: Lead the development and maintenance of distinct, cohesive brand identities for the individual hotel properties, and all 50+ owned F&B outlets. Ensure consistent brand messaging across all guest touchpoints.
• Master Campaign Planning: Develop and manage annual, quarterly and monthly strategic marketing plans designed to drive occupancy and F&B covers on a massive scale.
• Inter-Departmental Coordination: Act as the primary liaison between Marketing and the dedicated Business Units and Operation departments to ensure strategic alignment and efficient execution of resort-wide campaigns.
• Promotional Strategy: Conceptualize and drive major resort-wide promotions, package deals, and tactical campaigns aimed at attracting large volumes of room stayers and F&B diners.

2. Digital and Content Oversight (Strategic Knowledge Required)
• Serve as the strategic expert for all F&B and Hotel marketing initiatives, providing clear direction to the specialized Digital and Content teams.
• Must be well-versed in the principles of effective Search Engine Optimization (SEO), engaging content strategies, and social media channel optimization to effectively guide execution without being responsible for hands-on creation.
• Analyze market trends and competitor digital activity to inform our strategic approach to customer acquisition and retention.

3. Added responsibility: Recruitment and Internal Communications Support
• Recruitment Communications: Partner with the HR department to create professional and appealing recruitment strategy communications, job posting advertisements, and career landing page copy.
• Internal Communications: Apply strong communication skills to develop high-quality internal newsletters and announcements that foster employee engagement and support company culture across the large resort workforce.

4. Performance and Financial Accountability
• Monitor, analyze, and report on the effectiveness of large-scale campaigns using key performance indicators (KPIs) relevant to resort-scale operations (e.g., RevPAR, total covers, group sales).
• Manage a substantial marketing budget, ensuring maximum strategic impact and return on investment (ROI) across all properties.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business, or a related field.
• Minimum 6+ years of progressive marketing experience in the hospitality sector, with a mandatory focus on large-scale resort operations, multi-unit F&B (50+ owned outlets), and hotel portfolios (10,000+ rooms).
• Proven experience in branding and managing distinct brand identities within a large organizational structure.
• Demonstrated ability to assist in the creation of professional communications materials for HR or corporate purposes.

Skills & Competencies
• Strategic Leadership: Ability to think strategically and translate complex business goals into simple, effective, and measurable marketing strategies.
• Expert Knowledge, Not Execution: Must have a strong working knowledge of Digital Marketing, SEO, Social Media, and Content Strategy to effectively direct specialized teams. (Hands-on execution is not the primary function.)
• Communication and Collaboration: Exceptional skills in presenting, report writing, and coordinating with multiple departments.
• High-Volume Analytical Skills: Proven ability to analyze performance data from high-volume operations and make data-driven decisions.

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!