Assistant Director of Sales - MICE

Genting Malaysia Berhad

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.

With decades of experience and milestones, Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.

If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

Key Responsibilities:

Sales Strategy and Business Development

• Lead and execute sales strategies, annual plans and market approaches to achieve MICE revenue, room night, event space and attraction related sales targets for Resorts World Awana.
• Drive business from meetings, corporate events, government events, GLCs, associations, team building, family day, golf, sports events, music festivals and Eufloria-led programmes.
• Identify new business opportunities from corporate clients, government agencies, GLCs, associations, training consultants, schools, universities, event organisers, sports bodies, golf organisers and international partners.
• Develop packages, pricing proposals and value propositions that position Awana as a complete destination venue with rooms, event space, F&B, golf, Eufloria, attractions, outdoor venues and resort experiences.
• Actively source leads, conduct sales calls, presentations, site inspections and business meetings to convert opportunities into confirmed revenue.

Team Leadership and Performance Management

• Lead, guide and manage direct reporting MICE sales team members to achieve individual and team sales targets.
• Assign account focus, market segments, weekly priorities and sales action plans to ensure clear ownership and accountability.
• Review team sales activities, proposals, quotations, site inspections, pipeline status, lost business and conversion progress.
• Coach team members on client engagement, negotiation, proposal quality, follow-up discipline and cross-functional coordination.
• Prepare sales updates, pipeline reports and performance analysis for management review.

Resorts World Awana Portfolio Development and Event Acquisition

• Grow event space utilisation by securing new and repeat events across both conventional MICE and non-traditional event segments.
• Drive Eufloria as a key attraction and experience within MICE packages, education groups, incentive programmes, team building, lifestyle events and special events.
• Develop and pursue opportunities for golf tournaments, sports events, outdoor activities, music festivals, lifestyle events, product launches and destination-based programmes.
• Identify and support bidding opportunities for regional and international events that can generate room nights, event revenue and resort-wide spending.
• Work with promoters, event owners, sports associations, golf organisers, agencies and partners to create commercially viable event concepts for Awana.

Account Management and Client Servicing

• Manage key accounts and serve as the senior point of contact for strategic clients and high-value opportunities.
• Build and maintain strong relationships with corporate clients, government agencies, GLCs, associations, event organisers, training consultants, schools, sports bodies and golf organisers.
• Understand client objectives and recommend suitable event concepts, packages, programme flow and resort experiences to meet their needs.
• Negotiate commercial terms and close sales in line with approved pricing, profitability and internal approval requirements.
• Ensure high standards of client servicing, timely follow-up and professional communication throughout the sales cycle.

Event Planning and Cross-Functional Coordination

• Work closely with internal departments including hotel rooms, banquet, F&B, Attractions, Golf, Theme Park, Events & Entertainment, Transport, Operations, Finance, Marketing, Social Media, Public Relations, Legal, Compliance, Rewards and other related departments to ensure smooth event planning and execution.
• Coordinate quotations, contracts, booking arrangements, deposits, event orders, food tasting, site inspections, rooming requirements and programme details.
• Ensure client requirements, changes, approvals and operational information are properly documented and communicated to relevant teams.
• Support event delivery and resolve sales-related or client-related issues before, during and after the event.
• Conduct post-event follow-up and gather feedback to improve future event delivery and strengthen repeat business opportunities.

Commercial and Administrative Management

• Prepare and review proposals, commercial terms, quotations, contracts, proforma invoices, event orders and other required sales records accurately and promptly.
• Monitor event revenue, room nights, attraction tickets, event space utilisation, payment timelines, costs and billing matters to support commercial control and smooth event closure.
• Maintain accurate account, lead and booking information in Dynamics 365 or other designated systems.
• Prepare sales reports, pipeline updates, performance analysis, major event P&L commercial terms  and market intelligence for management review.
• Ensure compliance with company policies, MICE SOPs and relevant internal procedures.

Job Requirements: 

• Bachelors Degree of Hospitality Management, Event Management, Business Administration, Marketing or related field.
• Minimum of 5 years in strategic event management, focus on MICE events.
• Strong leadership, communication, and interpersonal skills.
• Proficiency in MS Office Suite and Dynamic 365 for business needs.
• In-depth knowledge of the MICE industry, including trends, competitors, and market dynamics.
• Travel is required for client meetings, site inspections, and industry events.

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!