Senior Executive - Theme Park Marketing

Date: Jun 12, 2022

Location: Genting Highlands, Pahang, MY

Genting Malaysia Berhad

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.

With over 50 years of experience and milestones, Genting Malaysia is currently expanding and transforming Resorts World Genting into the leading tourism and entertainment hub via the Genting Integrated Resort Transformation Plan. Under this plan, flagship projects include Skytropolis Indoor Theme Park, the outdoor theme park - Genting SkyWorlds - and the adjacent shopping complex - SkyAvenue, which houses some of the most prestigious lifestyle brands from around the world.  The plaza also features a state-of-the-art cable car system, which connects SkyAvenue to the mid-hill Genting Highlands Premium Outlets, carrying up to 3,600 passengers per hour per way.

If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

 

Job Responsibilities:

  • Assist in the creation of all marketing and communications activities such as development of key marketing messages, content and creative briefs for the theme park’s marketing campaigns, promotions and events;
  • Assist with fulfillment of marketing promotions and execution of marketing events;
  • Writing and editing support for all outbound communication including email, promotional materials, collateral updates, reports, training materials and presentations;
  • Plan and optimize content for the website and Newsletter, and continually work on the website info updates and build newsletter database;
  • Coordinate and arrange for production of the marketing materials, including leaflets, flyers, buntings, posters and on-premise media space;
  • Ensure all materials are available on time, before the start of every campaign;
  • Assist in ensure that the brand image, personality, tone of voice is consistent across all channels and campaigns;
  • A trend setter and able to keep oneself up to date with customer trends;
  • Assist in ensuring that products and services meet brand / sales KPIs, customers’ expectations and to build the credibility of brands;
  • Key drive for through-the-line marketing campaigns for brands. Working alongside internal teams and external vendors (agency partners, suppliers etc), ensuring that all comms is consistent, on time and meet KPIs/objectives;
  • Involvement in projects from time to time.    

 

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!


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