Senior Executive - Media

Date: Mar 26, 2021

Location: Genting Highlands, Pahang, MY

Genting Malaysia Berhad

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.

 

With over 50 years of experience and milestones, Genting Malaysia is currently expanding and transforming Resorts World Genting into the leading tourism and entertainment hub via the Genting Integrated Resort Transformation Plan. Under this plan, flagship projects include Skytropolis Indoor Theme Park, the outdoor theme park - Genting SkyWorlds - and the adjacent shopping complex - SkyAvenue, which houses some of the most prestigious lifestyle brands from around the world.  The plaza also features a state-of-the-art cable car system, which connects SkyAvenue to the mid-hill Genting Highlands Premium Outlets, carrying up to 3,600 passengers per hour per way.

 

If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

 

Senior Media Executive

 

Job Description

 

The Senior Media Executive will play a vital role in driving positive main media and influencers/KOLs coverage and engagement for Resorts World Genting (RWG) products. In addition, this position also supports corporate communication related matters for Genting Malaysia Berhad.

Responsibilities:

  • Work together with the team to develop and implement effective PR strategies to increase brand equity in all targeted markets and achieve business goals.  
  • Liaise with internal stakeholders to formulate plan for media coverage, align calendars and resolve any issues that may arise.
  • Prepare collaterals including press releases, speeches, media briefings, Q&As, social media postings and any other content which aligns with the business’ objectives.
  • Organise, coordinate and execute PR events and campaigns.
  • Build and maintain strong relationships with social, online, print and broadcast media and influencers/KOLs.
  • Prepare communication materials and handle media related matters during a crisis.
  • Perform any other duties or tasks which may be assigned from time to time by the Head of Department.

Requirements:

  • Candidate must possess at least a Bachelor’s Degree in Mass Communication/Public Relations/Journalism or equivalent.
  • At least 5 years of working experience in the Media/Public Relations field.
  • Familiar and knowledgeable on the latest trends and news media environment in Malaysia.
  • Strong written and verbal communication skills in English and Bahasa Malaysia (Mandarin would be an added advantage)
  • Possess extensive media and influencers/KOL contacts with proven success in PR campaigns and achieving media coverage.
  • Possess strong leadership skills to manage projects timely and within approved budget.
  • Possess excellent organisational and planning skills to execute campaign and events with attention to details.
  • Knowledgeable in crisis communication is an added advantage.ok 

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!


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