F&B Marketing Manager

Genting Malaysia Berhad

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.
 
With decades of experience and milestones, Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.
 
If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

Position Objective

To lead the marketing, branding, and promotional initiatives for all F&B outlets and programs within Resorts World Genting. The F&B Marketing Manager is responsible for developing creative campaigns, partnerships, and digital strategies to enhance awareness, drive revenue, and strengthen the overall F&B brand presence while ensuring full alignment and coordination with the National Sales & Marketing (S&M) team.

Key Responsibilities

• Develop and execute annual F&B marketing plans, including dining promotions, festive campaigns, and brand activations.
• Define and manage the brand identity and positioning for each restaurant, lounge, and bar to align with RWG’s overall branding.
• Collaborate with VP–F&B, Culinary, and Operations to translate business goals into effective marketing communications.
• Oversee the creation of marketing collaterals such as menus, signage, visuals, and PR materials, ensuring brand compliance.
• Serve as the primary liaison between the F&B Division and the National S&M team to coordinate all campaign timelines, design briefs, and media requests.
• Align all F&B promotions with the corporate marketing calendar, Genting Rewards loyalty program, and national advertising initiatives.
• Collaborate on joint campaigns, influencer programs, and KOL engagements approved by the corporate S&M team.
• Ensure all press releases, social media content, and media partnerships are routed through and approved by S&M for consistent messaging.
• Drive seasonal and thematic promotions such as festive menus, wine dinners, and culinary festivals from planning to post-campaign review.
• Coordinate photo and video shoots to ensure high-quality visual representation of F&B venues and products.
• Manage digital marketing activities with S&M, including website updates, eDMs, and social media content.
• Evaluate campaign performance based on ROI, footfall, and sales uplift to improve future plans.
• Build strategic alliances with brands, suppliers, and lifestyle partners for activations or sponsorship collaborations.
• Support F&B participation in resort-level or national events, and coordinate PR exposure, chef features, and influencer coverage.
• Prepare and manage the F&B marketing budget under VP–F&B’s approval, ensuring cost efficiency and proper documentation.
• Track expenditure, campaign results, and maintain records for all approvals and post-event evaluations.

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!