Executive - Casino Marketing

Genting Malaysia Berhad

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.

With over 50 years of experience and milestones, Genting Malaysia is currently expanding and transforming Resorts World Genting into the leading tourism and entertainment hub via the Genting Integrated Resort Transformation Plan. Under this plan, flagship projects include Skytropolis Indoor Theme Park, the outdoor theme park - Genting SkyWorlds - and the adjacent shopping complex - SkyAvenue, which houses some of the most prestigious lifestyle brands from around the world.  The plaza also features a state-of-the-art cable car system, which connects SkyAvenue to the mid-hill Genting Highlands Premium Outlets, carrying up to 3,600 passengers per hour per way.

If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

Job Description – Casino Marketing (Loyalty / Genting Rewards)

• Support the development and execution of marketing strategies for the Genting Rewards loyalty programme to drive business growth and membership engagement.

• Identify and explore new market opportunities to expand the membership base.

• Analyse market trends, customer behaviour, and competitive activities to support strategic marketing initiatives.

• Plan and implement campaigns and initiatives to enhance member engagement and programme value.

• Support the enhancement of loyalty products, programmes, and services to remain competitive and responsive to market needs.

• Work closely with internal teams to ensure effective implementation of marketing initiatives.

• Assist in ensuring efficient coordination and utilisation of departmental resources.

Requirements

• Degree in Marketing, Business Administration, or related disciplines, with at least 2 years of relevant working experience
• Good understanding of casino marketing operations.
• Experience in customer loyalty programmes or marketing communications will be an added advantage.
• Strong communication, analytical, and interpersonal skills.
• Creative, proactive, and able to work independently.
• Able to prioritise tasks and meet deadlines.
• Willing to work long or irregular hours and travel when required.

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!