Business Development Manager (Theme Park)

Genting Malaysia Berhad

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.
 
With decades of experience and milestones, Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.
 
If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

Key Responsibilities

1. Business Growth & Strategy

• Identify, evaluate, and secure new business opportunities, including IP partnerships, sponsorships, events, and attractions.
• Develop and execute growth strategies aligned with the park’s vision and revenue goals.
• Analyze market trends, competitor activities, and guest insights to recommend new initiatives.

2. Partnerships & Collaborations

• Build and maintain strong relationships with IP owners, brands, agencies, and corporate partners.
• Negotiate and manage commercial agreements to maximize value for the park.
• Explore opportunities for co-branded experiences, pop-up events, and promotional campaigns.

3. Financial & Commercial Management

• Develop business cases and financial models for new projects and partnerships.
• Monitor performance of partnerships and initiatives to ensure ROI and contract compliance.
• Manage budgets and prepare regular reports for senior management.

4. Cross-Functional Collaboration

• Work closely with Marketing, Operations, Legal, and Finance teams to ensure seamless execution of projects.
• Liaise with creative and operations teams to ensure partner requirements are integrated into guest experiences.

5. Business Development Operations

• Lead presentations, proposals, and pitches to prospective partners and stakeholders.
• Represent the theme park at industry events, trade shows, and networking platforms.
• Maintain a strong pipeline of leads and manage CRM systems effectively.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Hospitality, or related field;
• Minimum 5–8 years of experience in business development, partnerships, or commercial roles, preferably in entertainment, leisure, or tourism industries.
• Proven track record of securing partnerships and delivering revenue growth.
• Strong negotiation, communication, and relationship management skills.
• Excellent analytical and financial acumen; able to develop and present compelling business cases.
• Creative thinker with the ability to identify unique opportunities and solutions.

Key Competencies

• Strong business sense and strategic thinking.
• Excellent presentation and interpersonal skills.
• Ability to work in a fast-paced and dynamic environment.
• Strong project management and organizational skills.
• Passion for the entertainment, hospitality, or theme park industry.

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!