ASSISTANT MANAGER - THEME PARK MARKETING

Genting Malaysia Berhad

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.

With over 50 years of experience and milestones, Genting Malaysia is currently expanding and transforming Resorts World Genting into the leading tourism and entertainment hub via the Genting Integrated Resort Transformation Plan. Under this plan, flagship projects include Skytropolis Indoor Theme Park, the outdoor theme park - Genting SkyWorlds - and the adjacent shopping complex - SkyAvenue, which houses some of the most prestigious lifestyle brands from around the world.  The plaza also features a state-of-the-art cable car system, which connects SkyAvenue to the mid-hill Genting Highlands Premium Outlets, carrying up to 3,600 passengers per hour per way.

If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

BASIC FUNCTION: THEME PARK MARKETING MANAGER ROLE IS RESPONSIBLE FOR MANAGING THE PROMOTION AND POSITIONING OF THE BRAND AND PRODUCTS THROUGH THE CREATION OF MARKETING CAMPAIGNS.

SPECIFIC DUTIES, RESPONSIBILITIES AND AUTHORITIES

• Developing a pricing strategy that maximizes profits and market share.
• Supporting sales and lead generation efforts
• Develop and manage marketing advertising campaigns, promotions and packages
• Define strategies and oversee campaign implementation end-to-end from ideation to execution
• Gain insights for continuous campaign improvement from data and apply for every campaign developed
• Understanding and developing budgets
• Building brand awareness and positioning of the company and/or products
• Evaluate and maintaining marketing strategy
• Conduct market research and analysis to evaluate market potential, trends, brand awareness and competitive landscape development
• Evaluating competitors

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!